Lego Movie

 Wednesday 9th SEP

L/O: to research the process, companies and regulators behind the industry

Industry research:

Question 1: Find out the process behind film production/marketing.

Question 2: what is a CONGLOMERATE?

Question 3: who are the big six holly wood film studios?
'Big Six' are: 20th Century Fox, Warner Bros., Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney Pictures. Of these, 20th Century Fox, Warner Bros., and Paramount Pictures were part of the original 'Big Five' who operated during the Golden Age of Hollywood (late 1920s to mid-1940s).

Question 4: Who regulates films in the uk?

the British Board of Film Classification

Question 5: Which 2 main companies PRODUCED the lego Movie?

Warner Animation and Lin pictures

Question 6: who was the producer of the lego movie?

Dan Lee and Roy Lee

Question 7: who directed the lego movie?

Chris Miller and Phil Lord 

Question 8: how was the lego movie funded?

Monday 21st September

1. write a summary of the narrative.

Was about a son and a dad falling out with each other

2. what are the main themes / messages?

to get along with one and other

3. create a cast list of the main characters and the celebrities / voice actors who voiced them.

emmet - chris pratt, wildstyle - elizibeth banks, president business - will ferrell, vitruvius - morgan freeman, uni kitty - alison brie, 

4. make a list of any references to the following :  

        - Any warner bros. characters, products or films : Batman, lord of the rings, harry potter.

          

                - Any lego products : every lego brick in existence

intertextuality:

L/o: to explore the intertextuality

of the the lego movie.

  - post modern films often contain the following characteristics:

          > challenges genre conventions: might be a mixture of many genres; challenge typical character                          roles.

          > pastiche: imitates other texts, humorous take on society/ culture

         

          > Hyper reality: makes the audience aware that they are watching a movie

Narrative theory                                                                                         wed 23 sep

L/o: to apply narrative theory 

to the lego movie.

Todorov: Narrative Theory

A films narrative is the story of a film and is broken down into 5 key stages by theorist Tzvetan Todorov

1. Equilibrium : everything in the film word is normal (not necessarily good, but it is normal)

2. Disruption : something happens (usually caused by the films main antagonist) to disrupt normal life

3. Recognition of disruption : the protagonist/s realise that something is wrong in their world or discover disruption

 

4. Attempt to solve disruption : the main protagonist goes on a journey to solve disruption

5. New equilibrium : the disruption is solved and a new normality occurs (things can never be the same as they were before the disruption, but a new 'normal life' is created).

5 key stages in the lego movie :

1. Equilibrium : The protagonist Emmet is living his normal life and it becomes clear to the audience that his life is mundane and controlled with how he is told what to do and to always follow instruction enforced by the antagonist president business.

2.  Disruption : The audience sees the backstory of the master builders, a group of people that don't conform to the antagonists beliefs of uniform as they build whatever comes to their mind where as the antagonist believes everything should be the same and controlled. we are introduced to a main character Vitruvius who has a c
onfrontation with president business where he states a prophecy of a 'special' ending his plans to glue everything in place with the ultimate weapon the 'kragle'.  

3. Recognition of disruption : The protagonist finds a whole and falls in it and at the bottom he finds a strange object, he touches it and images flash into his mind causing him to pass out. He wakes up with the object stuck to his back and then meets a main villain 'good cop bad cop' and then interrogated on what he knows about the object and the master builders. He is then rescued by a main character 'wild style' who tells him about whats going on. Emmet believes there has been a mistake as he is not special and can only follow instructions.

4. Attempt to solve disruption : emmet and the gang break into lord businesses office but fails

5. New equilibrium : Lord business helps emmet save the world

( i ran out of time )

Propp's spheres of action

The Hero: Emmet

The villain: Lord Business

The Donor: vitruvius

The Princess: Wyld style

The Princess's father: Batman

The Helper: wyld style

The False Hero: Batman

                                                                                                                                 5/10/20
The lego movie: intertextuality

                                                                                     L/o : to explore the similarities of the matrix and                                                                                        the lego movie.

- Intertextuality means to reference a piece of media in a totally different piece of media

setting:

lego movei:

Real world setting ( kid playing with legos ) computer generated worlds

matrix move:

Real world setting ( compared to the simulated matrix ) post apocalyptic computer generated world

character:

lego movir: 

protag vs antag scenerio

Lego Movie: Target audience                                                                    7/10/20

L/o: to identify the target audience 

using demographics & psychographics.

The movie targets a family audience:

- that could be split into the following group

    - young kids who play with lego:

           It appeals to kids with lego because it gives them ideas of what to build 

         - parents who played with lego when they were young:

                 It appeals to parents who used to play with lego because it gives them  nostalgia

               - young adult cinema-goers:

                      It appeals to young adult cinema-goers because they get to watch something   

                    - both genders:

                            It appeals both genders because it has a strong female lead (wyld style) and a dumb                                  male lead (emmet)

The lego movie would appeal to:

- Aspirers

- Succeeders

- Explorers

- Reformers

- strugglers

Marketing                         19/10/20

L/o: To explore marketing and promotion of the lego movie.

To link the methods of the target audience

- In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio or television network. ... A tent-pole film may be expected to support the sale of tie-in merchandise.

SYNERGY

Lego released some tie in merchandise to go alongside the movie.

1) 17 Lego world sets

2) 16 collectable lego figures

3) The lego movie video game

4) Range of school supplies

5) Sticker & activity books

Turned myself into a lego morty, i'm Lego RRIIIIICK

vertical integration

noun

1. the combination in one firm of two or more stages of production normally operated by separate firms.

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service.

1) conglomerate

2) 

3) synergy is good because both products/companies are promoted for the price of one

4) vertical integration

5) reduce transportion cost, improve supply chain coordination 

Tv advertising            

 2/11/20

why is a films lifetime important to its success?

- if the movie flops in the cinema, no one would want to buy into their product

peak time - The time frame where the target is watching a broadcast the most

In dancing on ice at 7:27 pm on Sunday 9th Feb 2014 - five days before the movie launched - ITV broadcast a world first ad break entirely made out of lego

List of ads

British heart foundation

Confused.com

bt infinity

premier inn

Nearly 6m people saw the LEGO ad break

After a week 1.1m views were on the youtube version

by the end of 2014 it was number 1 in the box office in the UK

The lego movie broke boundaries by trying a concept that was completely un heard of, they made their own ad roll that not only advertised their own product but other products that were meant to be playing.

The made an entire ad roll out of lego imitating the original ad roll that was meant to play at 7:27 pm   ( peak time for their target audience ) Sunday 9th Feb 2014 five days before the movie launched. it played on itv in-between the broadcast of dancing on ice, the ads made out of lego were British heart foundation, confused.com, BT infinity and Premier inn. a total of 6m people were watching and an additional 1.1m watched the youtube version. By the end of 2014, the LEGO movie was number 1 in the box office in the UK.

Video game 2/11/20

L/o: to explain vertical integration benefits companies;

to analyse using uses & gratification theory

who is the game developer - TT Fusion

who is the game publisher - Warner bros. interactive entertainment

When was it released - 7 Feb 2014

What genre game is it - Action adventure

what platform was it released for - Windows, ps4, xbox one, xbox 360, ps3, wii u, Nintendo 3ds and the playstation vita

What game modes does it have - Single player, multiplayer

11th of Nov

Poster campaign

L/o: to explain the effective ness of the campaign.

Lego movie game poster analysis:

Props are used in the foreground to push a certain narrative. Emmet can be seen in the foreground holding a over sized blue spanner. The connotations of a spanner is to build, fix and create appealing to the target audience that value creativity and suggests that creating and fixing is going to be feature in the game. The large size of the spanner may suggest it has a prominent role in the game.

Denotations:

- man in dark suit

- burning building in shape of bat

-clouds/smoke

-destruction/rubble

-fire

connotations:

- burning bat fire could mean batman is in danger

- the bleak colours connotes dread and hopelessness

- fire could suggest rage

- man in the center connotes him being the lead role

- the blue/white smoke suggest that he is the only hope

MonDAY 19th nov

Iconography: the visual images and symbols used in a work of art or the study or interpretation of these.

denotations and connotations of the lego movie poster:

denotations: 

- construction worker, guy in a bat costume and a girl running from an explosion

- police helicopter

- tall character in background with fire

- city scape

connotations:

- the construction worker in the middle could suggest that he is the main character as he the most prominent thing in the poster

- the two characters beside him could suggest they are the side characters

- city background could suggests its set in the city

- fire on the tall guys head could suggest that he is the antagonist

- them running could suggest that they will be running from something in the movie

Monday 19th nov

- what stereotypical representations are supported (reinforced) in these films?

 - men are the dominant gender

- women are damsels in distress's

- man is the hero to save the day 

which element of her portrayal support stereotypical representations of gender?

- she is saved at the end of the movie

- became the partner to the lead MALE role

- emotional

what element of her portrayal subvert stereotypical representations of gender?

- wears all black

- saves the lead MALE role several times

- fights even when the main character wont

- stand off ish

How does her role bring in a wider audience?

- Being a non conformer to gender roles makes women's right activists get exited i guess

How is age represented in the poster campaign for the lego movie

- the older you are the wiser